Memories of memories
That’s most of what we’ve got.
We don’t actually remember much of what happens. Instead, we get what we’ve rehearsed.
If we fail to rehearse, the memory will fade.
And if the memory isn’t serving us, we can work to stop rehearsing it.
Choosing what we rehearse is a way of choosing who we will become.
2020年3月31日 星期二
Seth's Blog : Approaching the limits
Approaching the limits
Not the limit of our skills.
Not the limit of our knowledge.
Not the limit of our physical capacity…
It’s almost always the limits of our internal narrative. Our guts. Our willingness to be kind, to believe, to care enough to leap.
We can’t do anything about the limitations of physics, and we can never do enough to change the limitations of our culture. But we can begin today on changing the internal limits we place on ourselves.
Yes, it’s your turn.
Not the limit of our skills.
Not the limit of our knowledge.
Not the limit of our physical capacity…
It’s almost always the limits of our internal narrative. Our guts. Our willingness to be kind, to believe, to care enough to leap.
We can’t do anything about the limitations of physics, and we can never do enough to change the limitations of our culture. But we can begin today on changing the internal limits we place on ourselves.
Yes, it’s your turn.
Seth's Blog : A useful definition of art
A useful definition of art
Art is a human activity. It is the creation of something new, something that might not work, something that causes a viewer to be influenced.
Art uses context and culture to send a message. Instead of only a contribution of beauty or craft, art adds intent. The artist works to create something generous, something that will change us.
Art isn’t painting or canvas or prettiness. Art is work that matters.
It’s entirely possible that you’re an artist.
Everyone can be, if we choose.
Art is a human activity. It is the creation of something new, something that might not work, something that causes a viewer to be influenced.
Art uses context and culture to send a message. Instead of only a contribution of beauty or craft, art adds intent. The artist works to create something generous, something that will change us.
Art isn’t painting or canvas or prettiness. Art is work that matters.
It’s entirely possible that you’re an artist.
Everyone can be, if we choose.
Seth's Blog : More (or less)
More (or less)
The linchpin faces a fork in the road:
You can try to make your job have more. More impact, more responsibility, more leverage.
Or you can be industrial about it and try to have your job involve less. Less risk, less effort, less to fear.
Is your ideal job one where you get paid but no one even knows you work there… or is it to bring your hopes and dreams and talents to a position where you can change things for the better?
PS check out The Bootstrapper’s Workshop. Our first projects are about to start.
Also, check out our free, weekly newsletter about Linchpin Jobs.
Seth's Blog : The relationship with the customer
The relationship with the customer
If you’ve ever bought a mattress online, or a private label product from Amazon, you’ve experienced the value created by the last step.
That mattress company didn’t make the mattress.
And Amazon doesn’t make light bulbs.
There are countless factories vying to sell generic products to the companies that own the customer relationship. Perhaps 90% (sometimes 100%) of the profit goes to companies that make the sale, not the ones who actually made the product.
That’s because while they make the thing, they don’t do the work. The hard part is earning attention and trust. The hard part is helping someone make the choice. (There’s a difference between the hard part and the important part. Without the factory, there’s nothing to sell. Making it is important. But increasingly, it’s not the hard part.)
The Broadway producer makes a profit, the chorus member ekes out a living.
Either you’re doing the hard part or you’re left out of the transaction.
If you’ve ever bought a mattress online, or a private label product from Amazon, you’ve experienced the value created by the last step.
That mattress company didn’t make the mattress.
And Amazon doesn’t make light bulbs.
There are countless factories vying to sell generic products to the companies that own the customer relationship. Perhaps 90% (sometimes 100%) of the profit goes to companies that make the sale, not the ones who actually made the product.
That’s because while they make the thing, they don’t do the work. The hard part is earning attention and trust. The hard part is helping someone make the choice. (There’s a difference between the hard part and the important part. Without the factory, there’s nothing to sell. Making it is important. But increasingly, it’s not the hard part.)
The Broadway producer makes a profit, the chorus member ekes out a living.
Either you’re doing the hard part or you’re left out of the transaction.
Seth's Blog : The wind at your back
The wind at your back
Tactics are great. Execution is essential.
But a smart strategy is like having the wind at your back. It makes everything easier.
Once we dig in on our tactics and invest in execution, it gets emotionally difficult to walk away even (especially) if our strategy is working against us.
Nearly every time I’ve changed my strategy, I’ve regretted how long it took me to realize that it was time to do so. So much time and energy wasted. You can get a lot more done when you’re working with the environment instead of against it.
Today’s the launch day for The Bootstrapper’s Workshop. It’s a strategic check-up for anyone who wants to build a business without raising a bucketful of money. Get the strategy right and you’ll have an easier time with the tactics.
PS look for the purple circle to save some money today and tomorrow.
Seth's Blog : Placebo blindness
Placebo blindness
You can go to work offended by the idea that you might traffic in placebos. You can be certain that your aromatherapy, jewelry store, engineering consulting, stereo gear or home improvement practice is 100% performance-based, completely driven by specs, immune to a double-blind study.
Or, you can embrace the fact that human beings are 94% irrational, making decisions based on feelings, expectations and culture. That none of us are double-blind in real life. That the placebo is the most highly leveraged and efficient way you’ve got to help people get to where they’re going.
Ignoring the placebo effect won’t make it go away. Embracing it will help you do much better work, work that quite possibly is based on those skills and practices you’ve worked so hard to be good at. If it’s worth doing your work, it’s worth doing it in a way where placebos will help you do it better.
You can go to work offended by the idea that you might traffic in placebos. You can be certain that your aromatherapy, jewelry store, engineering consulting, stereo gear or home improvement practice is 100% performance-based, completely driven by specs, immune to a double-blind study.
Or, you can embrace the fact that human beings are 94% irrational, making decisions based on feelings, expectations and culture. That none of us are double-blind in real life. That the placebo is the most highly leveraged and efficient way you’ve got to help people get to where they’re going.
Ignoring the placebo effect won’t make it go away. Embracing it will help you do much better work, work that quite possibly is based on those skills and practices you’ve worked so hard to be good at. If it’s worth doing your work, it’s worth doing it in a way where placebos will help you do it better.
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